nice to meet you!Designer and art director
I create to bring brands and people closer in a genuine and memorable way. In short, I am a creative brand problem solver.
Brands that have trusted my work
project slots available in October
Featured work
A selection of visual identity, art direction, digital communication and editorial design projects.
About me
As a devoted São Paulo FC supporter, this phrase touches a different place in my heart. Just like the love for São Paulo, a passion for design cannot really be explained, only felt. That feeling made me start young and almost as an amateur, and it still moves me after more than 10 years in the field.
Today, I turn that passion into projects that combine strategic thinking, visual culture and attention to detail. I create visual identities, digital campaigns, presentations and editorial projects that make complex information clearer, more relevant and visually consistent, bringing brands, institutions and people closer in a genuine and memorable way.
Discover my creative process →What I do
From the idea to the visual system, I create consistent solutions that communicate better and remain relevant.
New brand creation or repositioning for existing brands: concept, visual system, typography, palette, applications and complete guidelines. Everything is ready for real use, not just a beautiful presentation.
Let’s create together ↗Campaigns and visual concepts for social media and digital environments, with brand consistency from the first post to the last. Everything is designed to build recognition, not noise.
Let’s create together ↗Reports, presentations and institutional publications that transform dense data and copy into clear, visually inviting reading experiences.
Let’s create together ↗For agencies and studios
Creative and production support for agencies that need to absorb demand peaks, keep deliveries consistent or add experienced art direction to the team.
Your agency keeps the strategy, voice and client relationship. I join as an experienced extension of the team, bringing pace, visual judgment and delivery-ready work.
Focused support for campaigns, identities, presentations, digital assets and adaptations with a defined deadline.
Reserved monthly capacity for your workflow, with predictable production, consistent pace and continuous alignment.
Discreet work under your agency name, with confidentiality, organized files and full respect for your client relationship.
Process
A clear, collaborative path tailored to the reality of every challenge.
Understanding the context, goals, audience and needs.
Organizing information and defining the conceptual direction.
Building the language, identity and key applications.
Creating materials, adaptations and refinements.
Organizing files, guidance and the final presentation.
Paulo turns complex demands into clear, consistent and beautifully executed visual solutions.
Institutional client
Communications Director, institutional client
years of experience
projects delivered
360º design across communication
Let’s talk
Have a visual identity, campaign or publication in mind? Tell me a little about it. I personally reply within one business day with the next steps.
Hi! It is great to have you here. I am Paulo's assistant and I will guide this first conversation about your project.
now